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The Overnight Success lie!
“It takes 10 years to become an overnight success.”– Tom Clancy
You’ve heard the story.
Someone launches a product.
A tweet goes viral.
Their podcast explodes.
And just like that, they’re everywhere.
It looks like they woke up rich, famous, and wise. All in one night.
But here’s the truth that nobody tells you: Overnight success isn’t real.
It’s a beautiful myth.
And if you’re working on your side hustle and wondering why your big break hasn’t come yet, I want to tell you this:
You’re not behind. You’re just building.
Let’s break this myth down.
Why Overnight Success Feels Real, but isn’t!
When I was 4 months into building my affiliate marketing business, I was exhausted.
The podcast wasn’t growing.
My blog posts got fewer views than my LinkedIn posts did back in corporate life (Yes. I did have a LinkedIn account when I was working my corporate full time)
And I was comparing myself to others who seemed to “figure it out” in weeks.
One night, I had dinner with an old colleague who now runs a successful digital course business.
I told him, half-joking, “Man, you blew up so fast.”
He smiled and said, “Yeah, it only took me 6 years to blow up in 6 months.”
That stuck with me.
Because if you’re only watching the launch, you’re missing the grind.
Behind every creator you admire is a folder of unpublished drafts, YouTube videos that barely hit double digits, podcast episodes recorded with a $40 mic in a closet, and mornings where they considered quitting.
You don’t see that on Instagram.
But it’s the real story.
The Dangerous Impact of the ‘Overnight Success’ Myth
If you’re not careful, this myth can eat away at your self-belief.
You start wondering:
- “Am I even good at this?”
- “Shouldn’t I be further along by now?”
- “Why is it working for them and not me?”
Let me tell you something from my corporate life: Success rarely looks like a straight line.
At one point, I was leading a real big project that failed miserably in its first phase.
It didn’t matter that the planning took 6 months.
All people saw was the first launch.
Sound familiar?
This is the same dynamic in content creation.
You publish 10 YouTube videos and get 100 views.
You post on LinkedIn for 30 days and get 3 likes.
But if you stop now, you rob yourself of momentum.
If you keep going, you build skill.
And skill compounds.
What You Don’t See Behind The Scenes
You don’t see the:
- 5 AM writing sessions before the 9 AM Zoom meetings.
- Rewrites that take 3 hours for 3 paragraphs.
- Podcast intros recorded 15 times just to “get the energy right.”
- Free coaching calls done in exchange for testimonials.
You don’t see the months of no sales, and the quiet self-doubt that grows in those moments.
But here’s the thing: Every hour you spend creating now is like compound interest.
It won’t show up in your numbers immediately.
But 6 months from now, it will.
“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier
Consistency Beats Virality
If you’re choosing between going viral once or showing up consistently for 12 months, choose the second.
I launched my podcast with 13 listeners in the first week.
Episode 7 had 9 downloads.
But I kept showing up.
By episode 25, someone emailed to say they were binge-listening from Germany.
Episode 38 brought my first sponsorship.
This is the part no one talks about.
The consistency gap is where most people give up.
It’s also where winners are made.
How to Build Your Own Path (Without Burning Out)
If you’re trying to build a side hustle with content marketing, here’s what I want you to focus on:
1. Commit to 90-Day Blocks
Don’t aim to “blow up” in 3 months.
Aim to get better.
Make 90-day plans with clear content goals:
- 12 blog posts
- 6 podcast episodes
- 20 newsletter sends
Focus on output. Not outcomes.
2. Track Input, Not Followers
Your job is to show up.
The platform’s job is to distribute.
Track how many pieces of content you create. Not how many followers you gain.
3. Build Systems, Not Hope
Hoping for a viral hit is not a strategy.
Batch record.
Use templates.
Create a publishing calendar.
Hope is not scalable.
Systems are.
4. Rest Without Guilt
Burnout kills more businesses than failure.
Build a habit of resting, on purpose.
Take breaks, and then return with new stories and new energy.
Recommended Reading:
- Atomic Habits by James Clear – for mastering small, daily progress.
- The Practice by Seth Godin – for building creative resilience.
- Company of One by Paul Jarvis – for redefining what growth actually means.
Final Thought
The next time you hear about an “overnight success,” ask: “How many nights came before that one?”
And then go back to your keyboard.
Or mic.
Or camera.
Or sketchpad.
Because you’re doing it right.
The world just hasn’t caught up to your work. YET!
Frequently Asked Questions:
How do I know if I’m making progress if I’m not seeing results yet?
Great question and one that frustrates most creators early on.
Progress isn’t always visible right away.
Instead of focusing on metrics like followers or income, track what’s in your control — like how consistently you’re creating, publishing, and improving.
Ask yourself:
– Am I learning something new every week?
– Is my content getting clearer, stronger, more useful?
– Am I creating more efficiently than I did a month ago?
Progress often hides in the process, not the outcome.
How long should I keep going before I consider quitting or pivoting?
There’s no fixed number, but I recommend committing fully for at least 90 days.
Not dabbling.
Committing.
Most creators give up too early, right before things start to click.
However, if you’ve shown up consistently for 3–6 months and still feel misaligned (not challenged, not excited, not learning), it might be time to reassess your strategy — not necessarily quit altogether.
Pivoting doesn’t mean failure. It means growth.
I don’t have a huge audience — should I still bother with content marketing?
Yes, 100%.
Some of the most profitable side hustles and businesses are built on small, high-trust audiences.
You don’t need 100,000 followers.
You need 100 true fans. People who trust you, value your insights, and see you as a guide.
Content marketing helps you earn that trust over time.
Start now, and build your credibility brick by brick.
How do I stay consistent when life gets in the way?
You plan for it. Not react to it.
Here’s what helps:
Batch create content when your energy is high.
Repurpose one idea into multiple formats.
Use a simple content calendar (even a sticky note system can work).
Accept that done is better than perfect.
And most importantly, forgive yourself when you miss a week.
Consistency isn’t about being perfect.
It’s about returning, again and again.
Recommended Newsletters
Here are few newsletters that I would recommend that you sign up to if you are interested in learning the art of running a side-hustle:
- Write, Build, Scale
- Why we buy
- The Book Bub
- The Stacked Marketer
- The Growth Bulletin
- Unconventional Productivity for Online Business Owners
- Side Hustle Weekly
- The Affiliate Guy
- I will teach you to be rich
- How Brands win
- For the Interested
- Send and Grow
Sign up to these and follow them. You will get a lot of information and content for your blog posts, podcasts and even social media posts.
I will share more such ideas in my future newsletters.
I put in about 18 hours every month to create this newsletter, starting from researching to writing and editing it.
So, If you enjoyed reading this Newsletter, I would sincerely appreciate it if you could recommend it to others. You can send them to https://thegrowthcreator.com to subscribe to it for FREE!
What am I reading?
I absolutely love books and I read a lot.
In fact, I don’t just read a lot, but I also take notes on every book that I read.
I have pages and pages of information in my Notion Second Brain, so that I can find them and use them when ever I need.
I have added some of the newest books that I have been reading, to the Amazon store, so you might want to check it out.
Want to know more about the books I read. You can check it out here!
Whenever you are ready, here’s how I can help!
If you are liking my articles and other content pieces that I am publishing and are looking for any additional step, then here are 2 ways I can help:
Consultation calls:
If you are still struggling to make money online or, have no clue how to build a passive income business online, then you can book a consultation call with me.
Book a consultation call here!
Join my Community:
I am building a community of individuals who want to break free from the stereotypes and build a thriving business using content.
This community will be a good medium to get support while supporting others.
If you are interested, just reply to this email and I will send you the details to join.
That’s it for this week!
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