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Patience in Business and Life!
“It does not matter how slowly you go as long as you do not stop.” – Confucius
I joined LinkedIn almost a year ago, after hearing everyone talk about it like it was the next big thing.
There was urgency in the messaging, that if I didn’t jump on the bandwagon now, I’d miss the wave and be left behind.
So I signed up.
And then I watched as accounts started blowing up.
Some hit 10,000 followers in three months. Others in four.
I saw posts go viral with thousands of likes and reactions… from people who barely had a few hundred followers.
Meanwhile, my posts?
Crickets.
No engagement.
No replies.
The follower count would go up by a couple, then drop by double that the next day.
I almost quit.
But before I made any drastic decisions, I paused.
And I looked at every journey I’d been on – my podcasting journey, my affiliate marketing work, my early days blogging…
None of them gave me instant results.
In fact, most of them didn’t produce anything for months. Some even took years.
So I told myself the truth I already knew:
It’s not going to be easy. It’s not going to be instant.
And here’s the funny part.
Now, a year later?
Most of those viral LinkedIn accounts are either dormant… or completely gone.
Because the way they grew wasn’t natural.
It wasn’t sustainable.
It wasn’t right for them.
And that’s when it really hit me:
If it grows overnight, it’s probably not built to last. Long-term success is always going to take long!
Why Fast Isn’t Always Better in building a business?
Let’s face it, the culture we live in, worships speed.
We love the idea of “overnight success.”
We celebrate the fast exits, the viral posts, the rapid growth hacks.
But here’s the truth no one talks about:
Most success that looks fast… was years in the making.
What people don’t see are the months of invisible effort.
The self-doubt.
The pivots.
The quiet mornings spent writing content that barely got any traction.
The lonely grind after a full-time job.
And ironically, the faster people grow, especially when it’s artificially engineered, the faster they burn out.
The slow game isn’t the boring one. It’s the real one.
The Power of Patience in Business
Patience in business is not passive.
It’s a decision.
A mindset.
A long-term strategy.
Patience is the most important attribute in entrepreneurship mindset. No business empire was built overnight.. Every story is about years spent toiling even when there were no results to see.
Here are three reasons patience will always win in the end:
Natural Growth Is Sustainable Growth
Back to that LinkedIn story.
What I realized is this: when growth is organic, when it’s built from consistency, real connection, and actual value… it sticks.
People remember you.
They trust you.
They show up for you again and again.
And it’s not just true for social media.
It’s true for email lists, podcast downloads, affiliate commissions… all of it.
If you game the system to blow up quickly, you often miss the deeper work of becoming the kind of creator or, entrepreneur who lasts.
Recommended read: The Practice by Seth Godin – a must-read on showing up consistently and embracing the creative process without chasing immediate rewards.
Compounding Creates Exponential Returns
Each podcast episode you publish.
Each blog post you write.
Each email you send…
They are tiny seeds.
At first, nothing happens.
But give it time, and give it consistency and the compound effect kicks in.
Suddenly, someone finds your content months later and signs up for your newsletter.
Or, listens to ten podcast episodes in a row and buys from your affiliate link.
Or, shares your blog with someone who turns into a client.
You don’t see the magic while it’s happening.
You see it in the rearview mirror.
Recommended read: The Slight Edge by Jeff Olson – a brilliant book on how tiny, smart actions over time build unstoppable momentum.
You Outlast the Quitters
Let me tell you the hard truth: Most people don’t fail because they lack skill or ideas.
They fail because they expected results too soon and gave up before anything could grow.
You don’t need to be the smartest or, the most creative.
You just need to stay in the game.
Those who stick around long enough, who adjust, learn, and keep going are the ones who eventually break through.
Recommended read: Grit by Angela Duckworth – a powerful exploration of why perseverance trumps talent over the long haul.
How to Stay Patient When Nothing Seems to Be Working
Being patient is not glamorous.
It feels slow.
It feels invisible.
And some days, it feels like a total waste of time.
So how do you hold your ground when everything in you wants to chase the shortcut?
Focus on Progress, Not Perfection
When I launched my podcast, I obsessed over metrics.
Downloads, subscribers, social shares.
But nothing motivates like momentum and I wasn’t seeing any.
Then I shifted focus: from results to process.
I tracked how many episodes I recorded.
How many ideas I outlined.
How many pitches I sent to potential guests.
And that’s when I started winning. Because the process was in my control.
Set Systems That Keep You in the Game
Discipline beats motivation.
Set a publishing schedule.
Create a repeatable content workflow.
Reward yourself for consistency, not virality.
Gamify the process.
Set streaks.
Make consistency the goal.
You’ll be shocked by how far you get when you stop worrying about how far you still have to go.
Recommended read: Atomic Habits by James Clear – the gold standard for building habits that stick without relying on willpower alone.
Keep Revisiting Your ‘Why’
You’re not building this for next week.
You’re building it for next year.
Or the next five.
When the results aren’t showing up yet, zoom out.
Picture the day you leave your job and go full-time.
Imagine hearing from someone whose life was changed by your content.
Visualize the business that pays you in freedom, not just dollars.
Write it down. Reconnect with it. Let that be the fuel.
Final Thought
“Success is the product of daily habits, not once-in-a-lifetime transformations.” – James Clear
There are no hacks for meaningful work.
No shortcuts to sustainable growth.
No magic bullets in entrepreneurship.
It’s just you, doing the right thing, over and over, long enough for the compound effect to kick in.
The long game isn’t sexy.
But it works.
Be the one who sticks around.
Be the one who builds it the right way.
Because a year from now, you won’t wish you’d grown faster, you’ll be glad you built something that lasted.
Frequently Asked Questions:
How do I know if I’m being patient or just wasting time?
If you’re consistently showing up, creating value, and learning from feedback, you’re being patient.
If you’re repeating the same actions without evaluating or improving, that might be stagnation.
The long game isn’t passive. It’s about intentional persistence, not blind repetition.
What’s a realistic timeframe to see results from content marketing?
Realistically, 6 to 12 months. It can be sooner if you’re strategic, consistent, and focused on building trust but don’t expect instant wins.
Give yourself a year of regular content creation (posting, engaging, emailing, or podcasting) before evaluating traction seriously.
What if others in my niche are growing faster than me?
You’re not late. You’re just building differently.
Most fast growth is either temporary, trend-chasing, or built on unsustainable strategies.
Focus on creating depth and trust, not chasing vanity metrics.
How do I stay consistent when I’m not seeing any results?
Track actions, not outcomes. Celebrate the inputs – number of posts published, emails sent, podcast episodes recorded.
Create systems that reward consistency and reconnect with your long-term vision often.
Should I invest in paid growth strategies early on?
Not if you’re still figuring out your message, voice, and offer.
Paid strategies amplify what’s already working, not fix what’s broken.
Start with organic, learn what resonates, then scale with paid once you have product–market–message fit.
Can I build a successful business if I only have 1–2 hours a day?
Absolutely.
But you’ll need a focused system and a long-term mindset. Avoid shiny objects, batch your content, and stick to high-leverage activities.
1 hour a day for a year beats 10 hours a day for 2 weeks before burnout.
What’s the biggest mistake people make when starting a content-based business?
Quitting too soon.
Most creators stop right before momentum begins. They mistake slow growth for failure, when in reality, they were planting seeds.
Stay in the game. That’s the only way to win it.
Recommended Newsletters
Here are few newsletters that I would recommend that you sign up to if you are interested in learning the art of running a side-hustle:
- Write, Build, Scale
- Why we buy
- The Book Bub
- The Stacked Marketer
- The Growth Bulletin
- Unconventional Productivity for Online Business Owners
- Side Hustle Weekly
- The Affiliate Guy
- I will teach you to be rich
- How Brands win
- For the Interested
- Send and Grow
Sign up to these and follow them. You will get a lot of information and content for your blog posts, podcasts and even social media posts.
I will share more such ideas in my future newsletters.
I put in about 18 hours every month to create this newsletter, starting from researching to writing and editing it.
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What am I reading?
I absolutely love books and I read a lot.
In fact, I don’t just read a lot, but I also take notes on every book that I read.
I have pages and pages of information in my Notion Second Brain, so that I can find them and use them when ever I need.
I have added some of the newest books that I have been reading, to the Amazon store, so you might want to check it out.
Want to know more about the books I read. You can check it out here!
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Consultation calls:
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