I recommend putting together a simple website if you are into the business of content creation.
It can help you build an email list, build your portfolio and also acquire clients.
A website doesn’t need to be expensive and if you are looking for a reliable option, I would recommend using Hostinger for your hosting needs.
I host all of my websites on Hostinger because they are amazing in their support and services.
You can check out a discounted offer here!
And if you need help putting together a website, just reach out to me by replying to this email!
Evergreen Vs Trending Content!
“Don’t be afraid to be boring. Be afraid of being forgettable.” — James Clear
A few years ago, I wrote a blog post that felt… honestly, pretty dull.
No clever hook.
No eye-catching headline.
Just a straightforward guide titled: “How to Write Product Reviews That Actually Sell.”
I almost didn’t hit publish.
At the time, I was in the middle of trying to grow my affiliate site. Every day, I saw creators pumping out content on the newest SEO tricks, Google algorithm changes, and viral hacks that promised instant growth.
And truthfully?
I got swept up in that wave too.
I spent weeks chasing trends.
Wrote about new tools.
Reacted to every headline.
Posted hot takes and updates that had an expiration date baked in.
Some of those posts did well… for a week. Then they disappeared into the void.
But that “boring” product review article?
It quietly climbed the search rankings. Month after month, it brought in clicks. It brought in subscribers.
And more importantly, it made sales.
No hype. No trend-chasing. Just timeless, actionable value.
That post taught me one of the most important lessons in content creation:
Don’t chase attention. Build assets.
Over the years I have seen most creators struggling with this question which you too might be asking yourself right now:
Should I create evergreen content or, trending content?
Should you chase virality or, value?
Let us get a little deeper into it.
Why This Matters to You
Whether you’re building a side hustle or trying to grow a full-time content-based business, your time is your most valuable resource.
You don’t want to keep reinventing the wheel every week just to stay “relevant.”
You want to create content that:
- Grows over time
- Brings in leads passively
- Builds trust with your audience
- Drives sales consistently
That’s where the Evergreen vs Trending Content debate comes in.
Let’s break it down.
What Is Evergreen Content?
Evergreen content is like a solid brick you lay in your digital foundation.
It’s timeless.
It doesn’t depend on trends, tools, or platforms.
It continues to attract traffic and help people long after you hit publish.
Examples of evergreen content:
- How-to guides (e.g., “How to Start a Podcast on a Budget”)
- Educational resources (e.g., “What Is Affiliate Marketing and How Does It Work?”)
- Product tutorials (e.g., “How to Use ConvertKit for Email Automation”)
- Listicles with recurring value (e.g., “10 Free Tools Every Content Creator Should Know”)
Evergreen content grows like a savings account with compound interest.
You invest once and it continues to pay off.
What Is Trending Content?
Trending content is like fireworks.
It explodes. Grabs attention. Pulls people in.
But then… it fades.
Trending content taps into what’s current or, viral, like a new feature on Instagram, a breaking news story, or a tool update.
It’s powerful in the moment, and can get you:
- Short bursts of visibility
- Shares and engagement
- Quick traffic spikes
But unless you’re a news outlet or a content machine, it’s not sustainable to rely on this alone.
The problem?
It disappears as fast as it appears.
Evergreen vs Trending Content: The Smart Creator’s Ratio
When you’re just starting your content journey, juggling a full-time job, a side hustle, or just trying to stay consistent, you need to be ruthless about where your time goes.
Here’s a simple rule I live by:
80% Evergreen / 20% Trending
That 80%?
It’s your base. It’s your “content engine.”
It’s what builds a loyal audience, drives long-term traffic, and helps you sleep better knowing you’re not starting from scratch every Monday.
The 20% trending content?
That’s your agility. Your in-the-moment connection.
It shows your audience you’re aware, active, and relevant, without letting the algorithm control your strategy.
The Creator Mistake That Almost Cost Me Momentum
When I started building content seriously, I made the classic mistake of chasing what was hot.
I wrote blog posts about tools the week they launched.
I tried to be the first voice in the room on every new platform.
And yes, some posts got decent traction.
But two weeks later?
No clicks. No leads. No lasting value.
Meanwhile, that humble review-writing article kept showing up in my analytics every month.
That’s when it clicked: Stop playing the lottery. Start building your library.
How to Find the Right Balance (Without Burning Out)
Let’s get practical for a moment.
How do you actually balance creating evergreen content that builds long-term momentum and trending content that gives you short-term spikes?
Here’s a rhythm I’ve found that works, especially if you’re building your content business part-time.
Start with Core Evergreen Pieces
Every creator needs a base, a library of timeless content that continues to help your audience long after it’s published.
The easiest way to start is by answering the questions your audience already has.
Don’t try to be original.
Try to be useful.
Marcus Sheridan shares a story in his book They Ask, You Answer about how he turned around his struggling pool business during the 2008 crisis by doing one thing: answering customer questions, honestly and thoroughly, on his blog.
He didn’t use fancy SEO tools.
He used email replies, sales calls, and real-world conversations to create content that people were already searching for.
That mindset shifted my own approach to content.
I started treating every question from a subscriber or listener as an opportunity to create something evergreen.
This post itself is a direct result of an email I got from one the readers asking me what was more important – evergreen Vs trending content!
So ask yourself:
What are five questions your ideal audience is already Googling?
That’s where your evergreen content begins.
Use Trending Content to Spark Relevance, Not Reactivity
Trends aren’t the enemy.
In fact, they’re an opportunity, if you use them intentionally.
The key is to respond to trends, not react to them.
Melanie Deziel explains this beautifully in The Content Fuel Framework, where she introduces a system for creating content not based on what’s hot, but based on your unique perspective and content purpose.
For example, if there’s a new social media tool making waves, your job isn’t to be the first to post about it.
Your job is to ask: What does my audience need to understand about this tool?
Then build from there.
I remember when Instagram launched Threads. Everyone was posting their “hot takes.”
I waited.
Then I published a simple podcast episode: “How to Know If a New Platform Is Worth Your Time.”
It didn’t get the immediate buzz, but it’s still getting downloads, because it answered a deeper question my audience had.
That’s how you stay relevant without becoming reactive.
Repurpose Trends Into Timeless Content
Here’s where the real magic happens.
Most creators treat trending content as disposable.
But what if you could turn that quick post into something with long-term value?
That’s what Joe Pulizzi talks about in Content Inc., he calls it the “content tilt,” the ability to take a moment in time and give it a unique, evergreen angle that builds your authority.
A while ago, I wrote a short blog post about a popular AI tool that had just launched.
It did well initially, but instead of letting it die out, I expanded on the idea.
I rewrote it into a long-form article titled “How to Evaluate New Tools Without Getting Distracted as a Creator.”
That post still gets shared.
It’s not about the tool anymore. It’s about the skill behind evaluating tools.
When you turn trending sparks into evergreen lessons, you stop creating content that expires.
And you start creating content that compounds.
Your Action Step This Week
Pick one recurring problem your audience has – something they deal with week in and week out.
Create an evergreen piece of content around that.
Then, pick one trending topic in your space, maybe a new feature, tool, or tactic that people are talking about right now.
Instead of reacting with a post, ask yourself: What lasting insight can I share around this trend?
Then tie it back to your evergreen piece.
That’s how you stay rooted while remaining relevant.
That’s how you grow slow, steady, and strong.
Frequently Asked Questions:
If I only have time to create one piece of content per week, should I focus on evergreen or trending?
Always go with evergreen.
Trending content might get you clicks, but evergreen builds credibility, trust, and long-term growth — especially if you’re creating part-time.
One helpful, timeless post every week compounds over time.
How do I know if a topic is “evergreen” or “trending”?
Ask yourself:
Will this still matter six months from now?
If yes — it’s evergreen.
If it only matters because it’s in the news, a platform update, or a temporary hype cycle — it’s trending.
Simple litmus test: search for the topic on Google Trends. If it spikes and drops fast, it’s likely trending.
Can I mix both evergreen and trending content in one piece?
Yes, and that’s actually a powerful strategy.
Start with a trending hook to grab attention — then pivot to a timeless insight that your audience can apply no matter the trend.
This way, you benefit from short-term visibility and long-term relevance.
How long does it take for evergreen content to start showing results?
Typically 3–6 months — but it depends on the platform.
SEO-driven blogs may take longer, but podcasts, videos, and even Pinterest content can start compounding earlier if promoted consistently.
It’s a long game, but it pays off more reliably than chasing the next algorithm shift.
Is it okay to stop posting trending content altogether?
Absolutely — especially if it’s draining you or making you feel like you’re constantly behind.
Plenty of creators grow consistently by focusing only on evergreen content.
But if you enjoy sharing your take on trends and it connects with your audience, keep doing it — just don’t let it hijack your strategy.
How do I turn a trending topic into evergreen content?
Simple framework:
1. Spot the trend
2. Ask: What’s the timeless takeaway here?
3. Reframe it into a lesson or strategy your audience can apply again and again
For example, if a new platform launches, you could turn your take into:
“3 Questions to Ask Before You Join Any New Social Media Platform”
Now you’ve taken something fleeting — and made it useful for years.
Recommended Newsletters
Here are few newsletters that I would recommend that you sign up to if you are interested in learning the art of running a side-hustle:
- Write, Build, Scale
- Why we buy
- The Book Bub
- The Stacked Marketer
- The Growth Bulletin
- Unconventional Productivity for Online Business Owners
- Side Hustle Weekly
- The Affiliate Guy
- I will teach you to be rich
- How Brands win
- For the Interested
- Send and Grow
Sign up to these and follow them. You will get a lot of information and content for your blog posts, podcasts and even social media posts.
I will share more such ideas in my future newsletters.
I put in about 18 hours every month to create this newsletter, starting from researching to writing and editing it.
So, If you enjoyed reading this Newsletter, I would sincerely appreciate it if you could recommend it to others. You can send them to https://thegrowthcreator.com to subscribe to it for FREE!
What am I reading?
I absolutely love books and I read a lot.
In fact, I don’t just read a lot, but I also take notes on every book that I read.
I have pages and pages of information in my Notion Second Brain, so that I can find them and use them when ever I need.
I have added some of the newest books that I have been reading, to the Amazon store, so you might want to check it out.
Want to know more about the books I read. You can check it out here!
Whenever you are ready, here’s how I can help!
If you are liking my articles and other content pieces that I am publishing and are looking for any additional step, then here are 2 ways I can help:
Consultation calls:
If you are still struggling to make money online or, have no clue how to build a passive income business online, then you can book a consultation call with me.
Book a consultation call here!
Join my Community:
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This community will be a good medium to get support while supporting others.
If you are interested, just reply to this email and I will send you the details to join.
That’s it for this week!
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